Mitgo invests in the productivity app Manganum in a second round of seed funding
Launched in 2022, Manganum is an extension that turns Google Chrome into a productivity workspace, enhancing user organisation, focus and multitasking ability. Its sidebar provides simple, instant access to productivity apps such as ChatGPT, Google Calendar, Google Tasks, Google Keep, Google Translate and Todoist, regardless of the website a user is browsing.
Manganum has over 100,000 installs and 20,000 daily active users. A large part of Mitgo’s investment is to be spent on testing new marketing channels for Manganum with the aim of growing the extension’s customer base from the current ~500 organic daily installations to the projected 2,500.
Funds will also be allocated to technical development as well. Later this year, Google will roll out a new feature that allows third-party extensions access to Chrome’s own sidebar. Manganum plans to be first in line and, with Mitgo’s investment, the team can accelerate their preparations for it.
In addition to the investment, Mitgo is offering HR services in helping to attract new talent to the project. Alexander Bachmann, Mitgo Founder and CEO, has also taken the role of project mentor, sharing his extensive experience in developing, launching and monetising businesses.
Manganum estimates the potential audience of its product at 25 million users worldwide, with an expected revenue of 120 million USD annually. For Mitgo, this is an opportunity to help Manganum reach this goal and branch out further into the B2C sector. It’s also part of Mitgo’s global investment plan to invest 100 million USD by 2025, a plan that includes recent investment into US-focused mobile meditation app, Practico.
Follow Uladzimir Yankovich on LinkedIn and Magnanum app on Twitter for more news coming your way soon.