Meet Takefluence: A Revolutionary Creators & Brands Collaboration Platform for MENA

Jan 31, 2024 3 min

We are proud to announce the launch of Takefluence, a platform connecting content creators and social media enthusiasts with brands in the Middle East and North Africa (MENA) region. With the launch of Takefluence, we expect to strengthen our position in the MENA influencer marketing industry, which experts estimate at more than $1 billion. 

Takefluence’s strategic position within the MENA’s influencer industry 

The significance of the content economy is on the rise in the MENA market, supported by the announcement of a Dh150 million fund by Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai, to empower content creators and influencers. Sheikh Mohammed’s commitment to establishing a permanent headquarters for influencers in Dubai further reinforces Takefluence’s strategic position in line with the region’s dedication to fostering influencer marketing industry growth. The platform aims to attract 1-3 million users within the next 1-2 years.

Industry reports also project a surge in influencer ad spending at an annual rate of 10.04% from 2023 to 2027. Moreover, there is a global dominant trend of partnering with micro and nano influencers and creator affiliate partnerships which are the main focus of Takefluence. Such partnerships are proven to be up to 4-5x more effective than mega-influencers campaigns. So, the Takefluence strategic entry aligns perfectly with this upward trajectory of the influencer market in the MENA region.

As we venture into the MENA market, the growth potential is immense. The region’s vibrant landscape and the unique blend of creators and brands create an exciting opportunity for Takefluence. We already witnessed a surge of interest in Takefluence from creators and local brands. They sign up for an annual partnership, launch their ambassador programs with us, and start getting first results.
Archie Rudyuk
CEO of Takefluence

Empowering creators, elevating brands

Takefluence is set to create a dynamic ecosystem where content creators seamlessly connect with leading brands, earning from campaigns, enjoying savings while shopping online or offline and discover new brands and services. The platform distinguishes itself by offering content creators a streamlined process, from receiving promo codes to participating in brand campaigns, coupled with quick withdrawal options, hybrid earnings, enhanced payouts, an Ambassador program, and a diverse range of brand choices and promotions. 

For brands, Takefluence introduces a brand-formance approach, incorporating Cost Per Acquisition (CPA) and Hybrid campaigns. This approach includes pay-per-post, pay-per-reach, fixed, gifting and branding campaigns based on reach, all facilitated through content creators and user-generated content.

Takefluence’s visionary plans to reshape social commerce  

Takefluence has already secured partnerships with 150+ brands including Noon, Namshi, YallaHub, Truegamers, Lifemost, ToysBrand, Geardoor, GetOutfit, The Luxury Closet, NiceOne, SharafDG, etc. The company is set to onboard and help any offline and online brands, malls, event organizers, marketplace brands, sellers and even individuals like emerging artists who can immediately benefit from engaging their audience and customers to create or amplify content.

We believe in Takefluence’s vision and its potential to reshape social commerce in the MENA region. The team’s dedication and innovative approach align with our values at Mitgo Group. This strategic collaboration is poised to make a significant impact on the influencer marketing landscape.
Alexander Bachmann
CEO of Mitgo

We are committed to contributing to the evolution of social commerce, empowering, and fostering meaningful connections between content creators and brands in the MENA region.