Mitgo opens new offices in Indonesia and Singapore, expanding presence in APAC

Mitgo is pleased to announce the opening of two new offices in Indonesia (Jakarta) and Singapore. Admitad, a global partner network, is the first of Mitgo’s businesses to enter these new markets.    

Admitad has already been actively working with businesses and publishers in Indonesia and Singapore for several years now. Its network counts regional players such as adidas, Norton, Shein, Aliexpress, and Banggood as long-term partners. The company also has a significant share of the MarTech market in India and continues to improve its performance – an experience the company is leveraging to further develop in the APAC region.

The opening of these new offices represents a significant step forward for Mitgo – both in developing its regional infrastructure and making further inroads into the important Southeast Asian market. Mitgo aims to leverage the immense potential of these markets to position itself as a leader in the partner marketing, AdTech and MarTech spheres for Asia-Pacific (APAC) region as a whole.

Neha Kulwal, Managing Director, Mitgo APAC, will lead the company’s expansion. Listed as one of the 50 Most Influential Digital Leaders by CMO Asia and included in BW BusinessWorld’s 40 under 40, Kulwal’s extensive experience in the Southeast Asian market will be a key driving force behind Mitgo’s success in Singapore and Indonesia.

I am confident that APAC, given its immense growth opportunities, will live up to its full potential in driving the business to greater heights. I intend to grow our APAC operations by replicating the India success story

Neha Kulwal

Managing Director, Mitgo APAC

Indonesia and Singapore’s e-commerce sectors are currently experiencing a period of incredible growth. In the first five months of 2023, the number of orders Admitad publishers in Indonesia generated for brands doubled year-on-year. This time period also saw Admitad’s platform gain a 15% increase in advertisers and a 30% increase in publishers in both regions. This huge market shift, as well as the new demand for MarTech services brought with it, are decisive factors in Mitgo’s decision to establish these two new dedicated offices. 

The markets in Singapore and Indonesia are poised for explosive growth, similar to that seen in the European market several years ago. We want to be the first to take advantage of this trend, enabling local companies and publishers to accelerate growth, unlock new revenue streams and make their customer acquisition processes transparent and controllable. With Neha Kulwal leading our efforts, we are confident in securing Mitgo’s position in these markets, further expanding our global footprint.

Alexander Bachmann

CEO of Admitad and Mitgo

The company also plans to invest in the local digital environment by recruiting local talent, sponsoring events and supporting promising new projects. 

Future plans involve further expanding the company’s footprint across APAC, enabling businesses in other markets to take advantage of the global reach they provide. 

Our entry into Singapore and Indonesia will pave the way for expansion into other promising countries in the region, such as Vietnam and the Philippines.

Bruno Acar

Chief International Officer, Mitgo

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