Mitgo’s strategic investment in Takeads: unveiling a new era of native advertising

We are pleased to announce that Mitgo has committed an additional $750,000 to Takeads, a pioneering native advertising platform that prioritizes user privacy and operates without cookies.

This substantial investment aims to support the development of a new Advertiser Management System (AMS), setting the stage for enhanced advertiser relations and innovative traffic solutions. This initiative is being driven by Mitgo X, the R&D department of Mitgo Group, a recognized leader in AdTech and MarTech.

Takeads: pushing the boundaries of privacy-focused advertising

Takeads has swiftly become a leader in the native advertising space, thanks to its focus on privacy and cookie-free technology. The platform’s approach ensures effective audience engagement while respecting user privacy. The forthcoming AMS will bolster this foundation by offering a more stable and efficient platform for advertisers in partner networks.

Introducing the advanced AMS

The new Advertiser Management System will bring several pivotal improvements aimed at optimizing traffic flows across various countries and incorporating direct affiliate programs. Additionally, it will lay the groundwork for future CPC (Cost Per Click) campaigns, further enhancing Takeads’ advertising prowess.

Many advertising platforms struggle with managing diverse traffic sources and maintaining stable, high-quality performance. The new AMS will tackle these issues head-on, providing robust tools for traffic management, improving partner traffic monetization, and ensuring seamless integration with direct partner programs.

Driving growth through strategic investment

Mitgo’s $750,000 investment in Takeads forms part of a broader strategy to enhance the platform’s capabilities and expand its client and partner base. This investment will significantly boost the development and automation of the AMS, enabling Takeads to deliver superior service and results for advertisers worldwide.

Alexander Bachmann, CEO and Founder of Mitgo, shares, “Our investment in Takeads and the development of its new AMS are logical steps for us, allowing our partners to fully utilize a privacy-focused, cookie-free advertising environment. This strategic investment enhances our platform’s capabilities and solidifies our commitment to transforming MarTech industry.”

Enhancing value through technological innovation

Takeads’ new AMS will provide unmatched tools for traffic management, direct affiliate program integration, and future CPC campaigns. This will ensure high-quality traffic and improved monetization for partners. Alongside these advancements, Takeads offers a personalized approach with success managers aligned with each advertiser’s goals.

Mitgo’s continuous mission to invest in and foster innovative tech businesses is further reinforced by this strategic initiative, underscoring our dedication to creating new revenue streams and added value for our partner network.

Stay tuned for more updates as we prepare to launch this groundbreaking new platform.