FairSavings creates a discount portal for Polish news giant Dziennik

Apr 21, 2023 3 min

FairSavings lands another big collaboration – this time with Dziennik.pl, a Polish news portal with 10+M visitors.

Poland has long been a key market for Mitgo and its businesses. Having just celebrated its one-year anniversary, this announcement (along with the many other achievements already under their belts) cements the status and importance of our Polish office.

This new project involves offering voucher solutions to one of the biggest online newspapers in the country. It’s further proof that our strategy of focusing exclusively on premium media is working.

Mitgo’s focus on Poland – the numbers speak for themselves

A key reason why the Polish e-commerce market is so important to us is because of the fact that it’s growing – and growing steadily.

According to Statista, Poland’s e-commerce market revenue is projected to reach US$16.61bn in 2023. This figure will grow at an annual rate of 10.73%, resulting in a projected market volume of US$24.97bn and average revenue per user (ARPU) of US$756.40 by 2027.

As many as 84.5% of Polish residents now use the internet, 77% of which have made an online purchase at least once.

FairSavings x Dziennik: a promising cooperation

Dziennik (meaning ‘daily newspaper’ in Polish) was a national Polish daily newspaper with the official title, Dziennik Polska-Europa-Świat. Its first print edition appeared in April 2006, but by mid-2009 it had merged with another newspaper to form the Dziennik Gazeta Prawna. Currently owned by Infor Group, Dziennik.pl is one of the largest and best-known Polish news websites, boasting more than 10M monthly visitors.

With FairSavings now Dziennik’s official partner for coupons and promotional codes, Dziennik readers will gain access to money-saving discount codes on clothing, footwear, cosmetics, electronics, household appliances and many other product categories. A new discount portal on Dziennik.pl will feature promotions from some of Poland’s most popular brands, including Amazon, CCC, Modivo, Hebe, Zalando, Allegro and many others.

On the benefits of the new portal, an Infor Group representative commented: “We are glad that we have established a cooperation with FairSavings. In the current situation, consumers are more interested in saving than ever, so this section will surely appeal to our readers. As well as generating additional revenue, it will also provide our readers with real added value.”

FairSavings’ intelligent advertising solutions allow consumers to benefit from real-world savings, without having to leave sites that host them – adding extra value to the content on the websites themselves.

In 2021 alone, internet users saved over $1.5 million thanks to promotional codes found on portals created by Fairsavings. In 2022, as many as 36% of users across the entire Mitgo partner network made Black Friday purchases thanks to promotions on coupon websites.

Our goal is to make the online shopping experience as satisfying as possible. By entering into a partnership with Dziennik.pl, we can offer their readers additional value in the form of a wide selection of coupons and discounts.